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Local champion

Aim to be “a recognised player” in your area. Start in the immediate area and work your way outwards .It’s the natural place to start especially as people in the community know you and you are visible, not just with premises or a liveried vehicle but you yourself are out and about and have the chance to engage with people, whether in the shops or the post office or at the dentist. Most small firms don’t market themselves properly and their existing and prospective clients could be easy and rich pickings for you with a sustained and focused publicity campaign backed up by your physical presence.

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