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Keep your word – keep your customers

There are few things more frustrating for clients or customers than

promising to “call back in a few minutes” and not doing so until the next morning, or telling them you’ll dispatch a replacement immediately but you don’t.

It sends a message to the client that they are not important enough to

warrant your attention. If something crops up in the interim send them a message that you haven’t forgotten. It’s attention to such detail that creates customers for life.

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